“Lingerie is an empowering means of self-love. When you wear lingerie that you find beautiful, elegant, sexy, comforting or anything else, you are loving yourself for who you are and showing yourself the right kind of love and care. Wearing lingerie just for yourself is a wonderful way to celebrate your body. It doesn’t matter your size, shape, weight, height or any other physical characteristic. 

Lingerie celebrates you and can make you feel wonderful even if you don’t always love everything about your body. All women have something about themselves that they wish they could change, but when you’re in a favourite lingerie set, it’s a different feeling. PureRose celebrates women that create their own kind of beauty.”

Tosin Koleola
Founder & CEO

We work closely with our supply chain to ensure ethical and safe practices at every stage of the manufacturing process. We aim to visit as many of our suppliers as possible to see with our own eyes how the products we love are being made. By this, we hope to ensure the manufacturing of our products are ethical and sustainable. 

PureRose Lingerie

We try to ensure all our products are sustainable. We avoid ordering large quantities of fabric to be produced just for us - we like to use what we already have. We keep our packaging to a minimum to avoid wastage and landfill. Whilst we currently have to package in polybags for hygiene reasons and to avoid your garments being damaged, we’re hoping to move to more sustainable bags in future. 

PureRose Lingerie

We’re excited about giving back and plan to announce many charitable initiatives in the near future, where we can give back to good causes. As we grow, we plan to increase the amount of our charitable donations. We look forward to bringing you onboard this journey and announcing all our new initiatives soon!

PureRose Lingerie

How can you help? Please do your bit to help the environment by reusing polybags received when returning an item. If you're having trouble with sizes, please reach out to us before placing an order, we’re always happy to help you find the best fit first time round to avoid unnecessary shipping. Our commitment to the planet & people is ever ongoing, and we look forward to announcing further continuous improvements to our processes.

PureRose Lingerie